Look at the beauty! It's still a work in progress, but I love the way Alexa edited the photo on the front, and how we fixed up the font. There is still progress to be made, however, as we were talking last night that the text on the back could use some work (for example the Loop 1 on the back could use to be capitalized).
We chose to have a vertical postcard rather than a horizontal one despite the fact that this is breaking the more common convention. We did this because we felt it would help our film stand out at festivals against the sea of horizontal ones. Another reason is because this design tells our story, it shows who holds the power and it provides slight foreshadowing for the twist (that they are all the same person). The last reason I felt that a vertical card would serve us best is because of our unique choice for aspect ratio. Many films use the horizontal postcard to highlight an iconic frame from their film, but Loop 1 was shot in a 4:3 aspect ratio, meaning that it could even be perceived as confusing for us to have a horizontal card.
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